In today’s competitive marketplace, you need the agility to make well informed decisions quickly. Now there’s a comprehensive approach that allows you to make those critical decisions with more precision, more accuracy, more insight, all in less time. It’s IBM Business Analytics. IBM Business Analytics combines the power of business intelligence with predictive analytics. Business intelligence lets everyone in your organization know exactly where your organization currently stands. Then using predictive analytics, you can make decisions with assurance about where it should go. Here are examples of how organizations are putting IBM Business Analytics to work.
A regional theme park used an IBM Business Analytic solution to get a better handle on customer data to boost attendance and revenues. It integrated data from various departments, and provided real time analytics and reporting on current and potential business scenarios throughout the park. It was able to gather valuable insights about visitors’ buying habits, and it could predict how those habits would be affected by weather, time of day, attractions within the park, and other factors. The park achieved a 100 percent ROI within the first three months after implementation, and more than 400 percent ROI in the first year. It saved more than $140,000 annually in marketing dollars through targeted plans. It achieved a 35 percent increase in food and retail sales.
A US manufacturer and retailer of construction production chose IBM for its business analytic solution to support its scorecard and planning initiatives. The company used historic and current data within this business reporting and analysis platform to develop budgets, create forecasts, measure performance, and align day to day tactics with the organization’s strategy. With analytics playing a key role in understanding the state of its operations, the business used the tremendous volumes of its transactional data to reveal unexpected patterns and trends. This capability helped them to predict future risks and opportunities, and uncover hidden anomalies. Ultimately it improved operational efficiencies throughout the business, and gave senior management the ability to make better, more informed decisions. The firm boosted its revenue by 15 percent annually, improved delivery speeds of information by nearly 100 percent, and increased per person revenue by 50 percent.
Our national Social Security Administration used an IBM Business Analytic Solution to better monitor payment activities, and quickly detect fraud. The solution gave the agency the ability to have near real time reporting and analysis, while integrating data from multiple sources. It then fed this single, holistic view of the data into predictive models to identify irregularities, flagging them for further investigation. These solutions reduced the agency’s report generation time from months to minutes, while significantly reducing costs. Additionally, 100 percent of its cases could now be monitored and analyzed for fraud using IBM software. This freed up resources for strategic placement, and allowed the agency to assign resources more strategically.
IBM has a long track record of combining and customizing business intelligence, and predictive analytic solutions for thousands of satisfied customers across multiple domains. See where it can take your business. Learn more about IBM business analytics.