IBM Predictive Customer Intelligence: Providing the Total Customer Experience

Video Transcription

What if you could provide a consistent and profitable experience across all channels? Marketing outreach, sales, and customer service, and across all touch points. Whether it’s online, through a call center, mobile apps, social media, or in a store. Now you can with IBM Predictive Customer Intelligence. This powerful analytic solution can greatly increase customer satisfaction, maximize customer lifetime value, and reduce churn. It promotes customer engagement, better cross sell, and up sell, and brand loyalty. It does this by translating all the information you know about a customer into understandable personas. You get deep, relevant insights into the uniqueness of each customer. Who they are, how they’ve previously interacted with your brand, and how you can craft future personalized interactions.

Predictive Customer Intelligence takes the data you already collect, and combines it with customer sentiment, gleaned from social networks, logged customer service interactions, web click streamed data, and more. All this big data is driven through a powerful predictive analytics engine. It builds powerful models from your customer data, and in a split second refines it with contextual data you’re gathering in that moment. You’re able to keep your customer interactions relevant, and customize offers for that market of one.

Predictive Customer Intelligence can deploy to marketing management systems, as well as through any customer interaction channel. It easily incorporates all data, unstructured and structured, and analyzes it in real time to give you insight when it matters most. It takes the guesswork out of the hands of those on the front lines with customers. You’re able to give customers customized offers. IBM Predictive Customer Intelligence is proactive. It doesn’t wait for a customer to call in to complain. It can constantly monitor customers, and issues, and proactively trigger outreach to customers through marketing automation systems, text, or outbound calls.

Find out how you can increase customer satisfaction, maximize customer revenue, and reduce customer churn. Learn more about how IBM Predictive Customer Intelligence can deliver the most appropriate action at the point of impact across all customer touch points.